About La Idea

Our mission is to provide Latino entrepreneurs with the necessary resources to promote creation, cultivation and collaboration of small businesses, generating employment and economic growth throughout the Americas.

Latinos in the U.S. are opening businesses at twice the national rate and comprise a group of more than 2.3 million entrepreneurs generating more than $345 billion in sales. Additionally, this group accounts for more than $50 billion in remittances to Latin America each year.

La Idea will unleash this potential by translating the knowledge, expertise, and capital of Latino entrepreneurs into tangible improvements in the countries in which they have business, family and community ties. La Idea connects Latino entrepreneurs to local and regional small business support centers and provides them with resources and connections to help them take their business to the next level.

In order to be able to achieve our mission, a dynamic public-private partnership was formed to launch La Idea. Partners include the U.S. State Department, U.S. Agency for International Development, Boom Financial, Inter-American Development Bank, International Diaspora Engagement Alliance, Overseas Private Investment Corporation, Small Business Administration, Univision Networks, WellSpace, Accion and FHI 360.

Originally, La Idea was a key initiative of former Secretary of State Hillary Rodham Clinton, who announced the creation of the program in November 2011, during Global Entrepreneurship Week. In 2012, President Obama highlighted La Idea as a key component of the Small Business Network of the Americas (SBNA).


La Idea supports Latino Entrepreneurs in the Americas in three ways:

  • Access to Finance: Through the La Idea Business Pitch Competition, Latino entrepreneurs have the opportunity to win an award package of up to $50,000 in cash and in-kind business support services.
  • Access to Business Education and Networks—La Idea en Acción: The La Idea en Acción event series will provide hands-on, customized business advising seminars. During these seminars, participants across the U.S. and in select cities in Latin America will learn from industry experts on the best ways to launch or grow a business.
  • Access to Networks and Resources: The La Idea online community will provide Latino entrepreneurs the opportunity to collaborate and network, as well as access bilingual resources that will help Latino entrepreneurs to take their businesses to the next level.


La Idea Supporters:



La Idea follows the success of two previous diaspora projects:

African Diaspora Marketplace

  • African Diaspora Marketplace is a public-private partnership aimed at harnessing the knowledge and resources of U.S.-based African diaspora and other entrepreneurs to address economic opportunity and advancing the ability of small-medium sized business (SMEs) in Sub-Saharan Africa to obtain capital.

Caribbean Idea Marketplace

  • Caribbean Idea Marketplace is a business competition platform which aims to foster collaboration between local and global Caribbean diaspora entrepreneurs to develop and expand innovative projects that will generate employment and economic growth.